a man pouring a bottle of Gatorade into his mouth

With an idea in his head, a camera in his hand and a flood of Gatorade in his face, 晩晩当際際夊消消夊2023 senior Chris Masi set out last summer to make a video.

Now hes got cash in his pocket.

In December, Masi, a student in 晩晩当際際夊消消夊2023s cinema and media arts program, took the top prize a $15,000 scholarship in a national video-production competition sponsored by a Texas-based environmental technology firm. His about an overzealous energydrink salesman and an eco-friendly car accessory beat out more than 100 entries in the Blade Your Ride contest, including finalists from Columbia, Stanford and George Washington universities.

Masi, who will graduate in May, said he couldnt help but find the videos success a little ironic; contrasted with some of his other student projects that have taken weeks or months of work with little or no financial payoff, the prize-winning video was filmed in just a couple of hours and edited over the course of a few days.

It took me the least amount of time of any major project Ive ever worked on, he said. It just goes to show you that you really dont need a lot to make a good video. Just grab your friends, grab a camera, and make sure its funny, compelling, meaningful.

For the contest, Austin-based Sabertec asked college students to create a video to promote the companys Blade product, a filter that can reduce carbon emissions and improve fuel economy when attached to a cars tailpipe.

In his video, Masi plays an over-the-top energy-drink spokesperson offering a simple way to curb pollution and save money on gas: Drink Quenchmaster the Thirst Slayer so you can have the energy to ride your awesome bike instead of driving your car. Co-star and fellow 晩晩当際際夊消消夊2023 senior Chris Hartwell then appears with a more reasonable solution, which, of course, is to buy a Blade.

In November, Masis video was selected as one of four finalists earning him $5,000 and making him eligible for an additional $10,000 grand prize, to be decided by a public online vote. After a month of voting, Masi was declared the winner in December.

I was pretty excited, he said. At first, I didnt tell anyone except for my girlfriend and my dad. I dont like to brag that much, so I just kind of celebrated internally.

He has since decided to split about $2,500 of his winnings with two friends who assisted with the video, Hartwell and 晩晩当際際夊消消夊2023 alumnus Kyle Kubler. A portion of the winnings also paid for him to participate in an off-campus study program at the Sundance Film Festival in Utah over the winter. Following graduation this May, Masi said he hopes to transition into a career as a writer and producer for television.